Challenge:

Solution:

We designed a three-part campaign focusing on the past, present, and future:

1.The Past:

• Medium: Television
• Strategy: Collaborated with TV hosts and guests to share their best life decisions, integrating the #BeMoreTea message into popular shows to reach a broad audience.

2.The Present:

• Medium: Social Media
• Strategy: Engaged the community by encouraging users to share their spontaneous decisions using #BeMoreTea, fostering real-time interaction and user-generated content.

3.The Future:

• Medium: YouTube
• Strategy: Produced videos exploring how current spontaneous decisions could become life-changing, inspiring viewers to embrace spontaneity.

The campaign achieved remarkable reach:

•Audience Engagement: Over 1 million viewers engaged with the campaign, a significant accomplishment in a country with approximately 8 million residents.

•Targeted Impact: Focusing on the German-speaking region, which comprises about 62.6% of the population, the campaign effectively connected with a substantial portion of the intended audience.



This multi-platform approach successfully promoted the #BeMoreTea message, encouraging spontaneity and making a lasting impression on Switzerland's youth. The case study was presented at many conferences in Switzerland. 

Testimonial:

"The #BeMoreTea campaign was a game-changer for us. By seamlessly integrating Lipton’s message across TV, social media, and YouTube, we not only engaged our audience but also created a cultural moment around spontaneity. The campaign’s reach and impact exceeded expectations, proving the power of a well-executed multi-platform strategy. A true testament to how branded entertainment can drive meaningful engagement.”

Sabine Körner, Senior Marketing Manager B2B/PR at Seven.One Entertainment Group Switzerland