InstaNovela – Hotel Storchen Zürich, Schweiz  

Challenge:

Solution:

We created a playful and engaging Instagram Novela, featuring a fictional construction manager who sent daily updates to the hotel’s fictional concierge. These updates included notes and photos from the construction site, giving followers an entertaining behind-the-scenes look at the renovation process.



•The story was developed spontaneously on a day-to-day basis, as we never knew what photos or developments would come in from the site.

•We kept the narrative fresh and engaging by using humour, creating a sense of anticipation, and making the hotel’s renovation journey feel like an unfolding story.

Hotel Storchen in Zurich was undergoing renovations, which meant they didn't have beautiful new content to share but still wanted to keep their followers engaged and updated on the progress. The challenge was to maintain interest and excitement without relying on traditional hotel imagery.

The Instagram Novela was a huge hit with both followers and the client, sparking daily engagement and conversations. 

Testimonial:

"Sandra’s extensive knowledge and enthusiasm for Social Media are exceptional. Core to her value is her profound understanding of the social media mechanism as well as her ability to harness it as part of a wider brand activation strategy. Her know-how in cross-media strategy makes her a key person to involve early in the planning process."

Dina Baenninger, CEO at Charisma Nova Agency