MIPCOM Spotlights – RX Global, France 

Challenge:

Solution:

We launched an engaging interview series featuring distribution companies, producers, and tech suppliers. The participants shared insights on what they were bringing to MIPCOM, what they hoped to achieve at the market, and their favourite MIP memories as MIPCOM celebrated its 40th anniversary. The series was designed to create a personal connection with the social media followers while building anticipation for the market.

RX Global sought to enhance attendee visibility ahead of MIPCOM, aiming to generate buzz and excitement for the market while showcasing the range of content and attending companies as well as opportunities and unique moments their event offers.

The campaign exceeded expectations with engagement rates as high as 33% and click-through rates of 28%, significantly boosting visibility for attendees and driving excitement for MIPCOM’s milestone event.

Testimonial:

"Sandra's strategic development and execution of the MIPCOM Spotlights campaign delivered exceptional results, achieving impressive engagement and click-through rates that significantly elevated our market's visibility.”

Débora P Atalla, Marketing & Brand Director at RX Global